Our co-founder and COO, Sheri Apodaca, was named one of Enterprising Women of the Year—an honor awarded annually by Enterprising Women magazine to recognize the world’s top women entrepreneurs. It was a proud moment. A meaningful one. But awards aren’t why Sheri shows up every day.

One of the many ways she adds value to Goods & Services is by shaping a culture that’s real, caring, and deeply human—where people feel seen, supported, and part of something bigger. In a world obsessed with output, Sheri stays focused on what’s within. She’s helping build a company with soul. Today, Goods & Services spans 250+ team members across three countries. But for Sheri, growth has never been the goal in itself. The goal is to build something meaningful. Something that lasts.



“When you join Goods,” she says, “you don’t just get a job. You become part of a community.” People-first. Culture-driven. Future-focused.


That’s the GOOD way. Come build with us.